Considerations when planning a gym facility
With staycation popularity continuing for UK holidaymakers, particularly with the Brexit uncertainty, and tourist appeal for the UK expected to continue with the depreciation of the pound, the holiday sector remains buoyant.
So, are you making the best of your holiday park or hotel, to attract these visitors?
There is a change in consumer preferences towards experience and activity holidays, whether home or abroad. Also, with the age of the Millennials and Generation Z – these groups are typically more health-conscious and more discerning in their choices. They are more inclined to do their research and select a resort or hotel that ‘ticks as many boxes’ as possible. People want experiences, choice and they want to be active. Many want to keep up their daily exercise and fitness regimes, whatever the season and whatever the weather.
Expectations of resorts and hotels are increasing, so to keep up with the demand for more year-round services and amenities, can you afford not to offer a fitness provision?
With rising costs and shrinking margins, it may be wise to invest in those areas that will help you compete and differentiate your offering, at the same time as enabling you to charge higher rates for these enhanced amenities. A fitness provision can help you achieve that.
Planning to update or add a fitness provision?
If you are planning to update an existing gym or fitness area you should establish if your current offering is working for you. How can you make a gym a real asset to your business and generate additional revenue? How do you make it an attractive and valuable amenity to your guests?
We've put together a brief guide of considerations you'll need to think about - and where we can help you:
Read our guide