Las Vegas – UFC®, the world’s premier mixed martial arts organization, announced that it has entered into a new, multi-year global licensing agreement with Dyaco International.
Dyaco to be UFC's global equipment and fitness accessory partner.
As UFC’s global equipment and fitness accessory partner, Dyaco will develop an expanded collection of UFC branded equipment that includes the official UFC fight gloves used by all UFC athletes during competition at UFC events. Dyaco will also develop products for gym/fitness training (training mats, resistance bands, weight lifting belts, push-up bars) and weight/strength training accessories (kettlebells, Olympic bars, free weights, speed bags) that will be available for purchase at UFC events, online and via authorized retail partners around the world.
“We are pleased to partner with Dyaco, a true global leader in health and fitness equipment,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said. “Dyaco’s global experience, reach and understanding of our brand will help further seed UFC products to a variety of markets and consumers around the world.”
“UFC is the fastest growing combat sports brand in the world and we are delighted that they have chosen Dyaco International to be its global equipment licensee. We are looking forward to launching an exciting range of combat and training equipment to help fans get as fighting fit as their favorite UFC heroes. UFC is truly an amazing company and we can’t wait to bring it to market. This is going to be huge!” says Michael Lin, Founder and Chairman of Dyaco International.
Dyaco, one of the world’s leading manufacturers of fitness products, will invest in new research and development to create advanced products for UFC that are performance relevant and driven by technology.
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Acquired in 2016 by global sports, entertainment and fashion leader, WME | IMG, together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 163 countries and territories to more than 1.1 billion TV households worldwide in 35 different languages.